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Where to buy · page 5 of 8 · updated September 2026

What Buyers Said About Charmette, BriteCo and H.Samuel

2,811 accounts, one line per buyer who used or priced a store themselves. Stores with enough reports have a page of their own; the rest are named here and nowhere else.

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StoreVerdictWhat happened
Sam's ClubrecommendReceived colorless diamonds in the D to F range from Sam's Club years ago
Sam's ClubrecommendEngagement set (ring plus band) cost $3,000; married 14 years and planning a lab-grown upgrade at the 20-year mark
Sam's ClubwarnThe ring (mistakenly thought to be from Costco) turned out to be from Sam's Club: about 100 small round and baguette diamonds, I1 clarity, one stone missing, viewed by the community as low-quality composite jewelry with little resale value
Sam's ClubrecommendBought a 1.5 ctw H/I I1 diamond piece as a family gift and was surprised by the bling for the price, with no visible dark inclusions even under a loupe despite the I1 grade
H.SamuelwarnRefused refund/repair on a financed, insured 0.5ct ring after a prong bent and a stone fell out; offered only in-store credit. Also says £1800 9ct rhodium-plated rings there wear off within a year.
H.SamuelwarnQuoted £200, the highest of four quotes, to enlarge an 18k gold ring by two sizes
H.SamuelrecommendBought a while back, called it inexpensive and still loves it
H.SamuelrecommendNot expensive; doesn't mind it being seen as a 'cheap' chain since husband picked it
H.SamuelrecommendBought a diamond ring discounted from £500 as previous-season stock
H.SamuelwarnInsurance claims got denied over lost paperwork after a house move; jewelry worth about £400 discolored/turned brown, seemingly low quality, and customer service was poor
VRAIrecommendBought a lab diamond from Vrai in a setting they liked instead of a secondhand stone, since resetting the secondhand stone would have cost about the same
VRAIrecommendMakes its own lab diamonds so prices ran cheaper than other stores compared, and settings sit low to resist snagging
VRAImixedThe only lab match for an uncommon kite cut needed Vrai's made-for-you option, buying the stone sight unseen
VRAIrecommendLiked their low-profile ring designs
VRAIrecommendGood experience; noted the vendor makes its own lab-grown stones
VRAIwarnBought a mixed cuff ring with marquise and emerald stones; a stone fell out twice in about 20 wearings, fixed free once under warranty but told it would not be covered again.
Ernest JoneswarnQuoted £159 and a 3-week wait to reshape and polish a platinum ring; a local independent did the same job free in under a minute
Ernest JonesrecommendBought in a physical shop, thrilled with the ring
Ernest JonesrecommendBought engagement and wedding rings there; said they often have good sales and had no problems
Ernest JoneswarnRepaired a watch strap and charged £400 despite promising a quote first; dropped the charge once questioned
Ernest JoneswarnBent the prongs on an engagement ring during a free resizing voucher, denied fault, then wanted another £300 and 3 weeks to fix it, past the wedding date
With ClarityrecommendHad a 1.25ct oval E VS1 lab diamond custom made with pear side stones in 18k yellow gold, plus a plain wedding band.
With ClarityrecommendBought a 1.52ct lab oval D VS1 diamond as a full set with 14k yellow gold setting and band.
With ClarityrecommendCustom-designed a 2.51 ct oval F/VS1 lab diamond ring in the low $2,000s after two earlier attempts elsewhere didn't feel right; threw in a free lab diamond necklace
With ClarityrecommendOrdered a 14kt rose gold setting with a platinum head for $770 plus tax to fit a 3.9ct round stone
With ClarityrecommendFavorite place for ring settings, though pieces ship slower than buying loose stones elsewhere.
KeyzarrecommendFiance bought the ring here; gorgeous result with a lifetime warranty
KeyzarrecommendOrdered a custom three-stone anniversary ring online on Nov 14, received it by Nov 29, and was fully satisfied with the quality.
KeyzarrecommendBought a high-quality 3.5ct lab-grown marquise stone; praised quality, shipping speed and customization options
KeyzarrecommendCustomized a ring there; said support was fast to respond and easy to work with
Kosher DiamondrecommendPurchased from this Etsy seller; praised communication, the volume of reviews, prices, and the range of ring styles shown
Kosher DiamondrecommendUS-based owner, amazing customer service, lower price points than overseas sellers; comes with IGL paperwork
Kosher DiamondrecommendWedding ring from this shop has held up wonderfully despite heavy daily wear
Kosher Diamondrecommend2ct oval with side pears; thousands of reviews, 5/5 rating; 3-week turnaround, 30-day free returns.
77 DiamondsmixedMuch cheaper than high-street jewellers but made to order and not yet delivered, so can't vouch for quality yet
77 DiamondsrecommendBought a natural stone and had good customer service; negative reviews elsewhere blamed on slow shipping (about a month) or resizing waits, not the stones
77 DiamondsrecommendBought a stone through them recently, paid 20% VAT, but pricing was still competitive versus US sites
Modern GentsrecommendReplacement engagement ring plus both wedding bands, came with a warranty and a free overnight resize
Modern GentsrecommendGets the most compliments on this moissanite; says no one can tell it apart from a diamond
Modern GentsrecommendBuyer found a marquise engagement ring priced here at this figure and called the rings beautiful
Pawn AmericarecommendGot a GIA-certified, nearly-flawless 1ct solitaire there for $1,800
Pawn AmericamixedBrowsed the site after seeing another buyer's report; prices looked in line with regular retail rather than a bargain, and duplicate listings raised suspicion
Pawn AmericarecommendFound a vintage ring tagged $400, paid $300; recommends checking their website listings and asking about discounts
100 WaysrecommendVancouver-based secondhand jewelry store, stunning rings, offers resizing for a fee
1stDibsmixedHas bought from this resale marketplace and only regretted one purchase, a pave piece set in silver, which she attributes to her own poor choice
1stDibsrecommendBought a secondhand 1895 Cartier ring in like-new condition with original box and papers through a seller found there
1stdibsrecommendPurchased jewelry from the site and was very happy with everything received.
1stdibsmixedPrice-shopping across sites found some 1stdibs listings cheaper than eBay, Etsy or Ruby Lane, others priced the same as buying directly from the vendor's own site.
@premiergemstones (Instagram)recommendBought a 3.05ct GIA natural cushion diamond directly from an Instagram seller who cuts gemstones; setting done separately by a local jeweler
a local jewelerrecommendQuoted $900 for a setting, versus $1,300 or more from online vendors that would not do the setting work
a local jewelerrecommendQuoted at most $1,000 to custom-make a setting similar to one that another site listed at $1,500
a small local jewelermixedReplaced a broken spring on a 10k clasp for $20 in under an hour, but scratched the clasp slightly while doing it
A1 Jewelry and Loan (Culver City)recommendA former employee vouches that the buyer named Raul gives sellers a square, fair deal
Aardvark JewelleryrecommendBought their ring from this Birmingham Jewellery Quarter shop and highly recommends it
Abe's Plaza Fine JewelryrecommendEnjoyed the shopping experience, described the owners as very nice people
Ada DiamondsrecommendIn-progress custom ring, 1.92ct E VS2 diamond on a pave engraved band; extensive email back-and-forth with the owner; every diamond is visually inspected
Adam KeshishianrecommendDid a fine job resizing a platinum band for about $100
Adler'swarnReluctant to set a diamond bought elsewhere; setting work priced almost double a competitor's quote.
Adorn By YourecommendPrice-matches competitors; got a good price point around $1,200
AEAWrecommendPersonally owns an AEAW moissanite described as as white/colorless as possible, very high quality
AEAWrecommendBought two AEAW five-stone 1.5-carat anniversary bands on sale, keeping one and reselling the rest.
AEAWrecommendNamed as one of the writer's regular go-to AliExpress moissanite sellers, no specific order described
AEAWmixedSimilar stock design runs $110 in silver or $378 in 14k gold, cheaper than custom work but uses stock-quality stones and a lighter band the buyer says won't hold up to long-term wear
AEAWrecommendFound the ring design listed at $175 in 14k gold with moissanite on this AliExpress-based storefront; sister store CXSJeremy carries it too
Ainuoshirecommend2ct sterling silver moissanite ring bought via Amazon for $99
AK Lab DiamondsrecommendUS-based, run by two sisters, great pricing; ordered 2 rings so far, plenty of options under $2,000.
akgemsrecommendUS-based independent seller who sourced a 3ct lab diamond with 14k gold setting for $1650, avoiding import tariffs.
AkollmanrecommendNamed as one of the two best communication and design experiences among five jewelers quoted for a complex custom piece
Alchemist_GemstonesrecommendChose this maker over local jewelers and other retailers after trying rings on in person; very happy with the decision
Alex ParkrecommendUsed him for her own engagement ring; says he excels at sourcing unusual stone colors and cuts, though slow to respond due to demand
Alex ParkrecommendPraised for a great eye for antique-style cushion stones and straightforward, friendly service
AlexJohnJewellersrecommendVintage-style rings, arrived quickly, matched the listing description
AlibabarecommendBought a 1.54ct princess-cut D/VS1 diamond ring for his wife for under $1,200 shipped as a cheaper alternative to pawn-shop pricing
AlibabarecommendWriter got a quote here for a 3ct emerald-cut pave-band ring at $1,499, used to argue the asker's Zales quote was overpriced
Alibaba vendorsrecommendHas ordered through Alibaba sellers with no issues, paying through Alibaba's own payment portal for protection
AliExpressrecommendBought a 3-carat round brilliant moissanite ring in a sterling silver setting to test stone size before upgrading a 15-year-old ring
AliExpressrecommendLoose moissanite stones and sterling silver pendant mounts each run under $10; easy to mix and match and self-assemble, chain cost varies by length
Alternatives LapidaryrecommendNamed as a favorite US-based source with a good lab and synthetic stone selection
Alternatives LapidaryrecommendWriter had custom lab sapphire work done here before; pricier than overseas options but better color range and quality
AlternativesAtelierrecommendWriter has personally purchased from this Raleigh, NC shop and calls it highly skilled, honest and reputable.
Altura DiamondsrecommendHad a matching heart lab stone that Rare Carat used to price-match, bringing the platinum ring under $2000 total
Altura DiamondsrecommendBuilt the ring directly on their website; also checked two physical locations with similar prices
AlturaDiamondsrecommendA second buyer praised fast, thorough responses while researching a stone, calling the prices great even before ordering
AlturaDiamondsrecommendLargest selection, can source rare colors others can't, fast tweezer-video turnaround, usually cheapest after its routine 10% code
Amano JewelsrecommendSmall German studio for permanent platinum-and-carbon rings; spent a lot of time helping pick a design, felt worth supporting despite likely costing more than a chain or online seller
Amrein DiamondsrecommendBought his engagement ring there this year after checking other online-recommended shops; the owner Phil was very nice.
an unnamed 47th Street Diamond District dealerwarnQuoted $4,300 for a 7-inch, 17-carat lab diamond tennis bracelet in 14k white gold, color E, roughly VS1 clarity; the community judged this well above typical lab-diamond rates for the carat weight
Anderson's JewelersrecommendBuys repeatedly from this Wellesley, Massachusetts store, reaching a specific staff member via Instagram who sources pieces matching her taste
AngararecommendOpal ring with small diamonds in an heirloom-style design, sterling silver band
Anna's Fabulous FindsrecommendConsignment jewelry buyer; sends a prepaid shipping label, her jeweler appraises the piece and gives a suggested value, seller isn't locked into it; found prices accurate and service responsive
antwerpdiamonds.directrecommendRecommended sourcing a similar-spec diamond directly from the Antwerp diamond district for meaningfully less than European retail, citing several comparable prices from about 850 to 1,600 euros by carat and clarity.
Anu JewelrecommendBought a 1ct emerald moissanite for €23 shipped; seller now lists a 3ct for €56
Anuevarecommend1.8ct Nigerian sapphire engagement ring, about 3.5k, no complaints
Anueva JewelryrecommendBought in person; wholeheartedly recommends the shop, which specializes in teal Montana sapphires rather than standard diamonds
AnuJewelrecommendBought a 5 ct moissanite ring for about $56, very happy with it; one of the writer's regular go-to AliExpress moissanite sellers
AnuJewelrecommendNamed as one of the writer's regular moissanite sellers, alongside her main source Kuololit.
Anye DesignsrecommendWriter's longtime custom jeweler, contacted via email; writer flies from Texas to LA for jewelry, no price given
ararity auctionsrecommendConsignment auction house for fine jewelry, believed to charge about 15% commission
ArgosrecommendWife loves it and says it looks like a real diamond ring
Ari DiamondsrecommendSmall shop near Raleigh Hills where the writer's husband is the bench jeweler; buys rings from sellers regularly and gives appraisals.
Arlington Jewelry ExchangerecommendFamily-owned shop the writer's family has used since it opened in the 1990s.
Art of JewelsrecommendFound Art of Jewels priced better than Ritani for a lab diamond, with noticeably better setting quality
Art of Jewelsrecommend4.5ct E excellent VS1 lab diamond with full papers for $3k; a local jeweler was impressed by the quality
ArtemermixedIsraeli jeweler whose designs mostly skip lab-grown stones in smaller sizes; lab would have cost more and taken longer, so went natural
ArtemermixedIsraeli maker whose design she fell for; lab stones were not offered on most designs with small diamonds and would have cost more and taken longer, so she went mined and slightly regrets it
ArtemerrecommendRing came from this vendor, no further detail given
ArtfulRingsrecommendTwo matching black tungsten rings at $34.99 each with free engraving, called the simplest and most tasteful rings owned
Ashok JewellersrecommendOntario jeweler; 7ct E VS1 lab diamond ring with a platinum band holding 2ct more diamonds, 9ct total
Atelier DackorecommendToronto jeweler suggested for fang-prong setting work, no price given
Atelier DackorecommendToronto custom jewelers tightened prongs for free during an in-person visit and are trusted for bespoke design and platinum work
AttagemsrecommendNamed as one of the writer's regular moissanite sellers.
AuciusJewel1997warnSent rings that didn't match listing photos, refused refunds, stalled for weeks, and made a second buyer pay her own return shipping; only paid up after Etsy/PayPal escalation
AuraterecommendBought wedding band there after trying their earrings first to check quality; part of a $500 combined ring+band purchase
AurellinerecommendBought a diamond from Aurelline with a 10% discount and no tax charged
AurellinemixedHas bought 5 items from Aurelline; stone prices remain great but setting prices have risen recently
Austen and BlakerecommendDesigned a custom engagement ring in their boutique showroom with a jeweler, no pressure tactics, at roughly half what Michael Hill would have charged.
Austen and BlakerecommendPointed to a 0.9ct round G VS2 diamond ring at a summer discount price, with a GIA certificate pushing it slightly higher but still within the buyer's budget
Automic GoldrecommendNew York based, queer-owned jewelry store, recommended generally
AvitarecommendBought a 1ct round Charles & Colvard moissanite on a cathedral band with no side stones near Hatton Garden after weeks of searching for an affordable in-person option
B2C JewelsrecommendFavorite pick for fancy colored diamonds
Bacovin JewelersrecommendHas always used them for special jewelry work; good people, good work
BalefirewarnPaid $3k for a custom flush-set wedding band in Denver; sapphires didn't look as promised, jeweler swapped in small colored diamonds, then a stone fell out within 3 weeks; gaps and unfinished metal visible; store is now standing behind the piece to fix it
Barnes Fine JewelersrecommendHas been a customer for years and said they've always been treated well.
Batky JewelersrecommendCustom-made ring on a modest budget; the jeweler was upfront about prices and worked to stay within budget
Bayhill JewelersrecommendLocal jeweler in Winter Park, FL; bought a 2.28 ct elongated cushion diamond that fits well on a 5.25 finger, no price given.
BeaverbrookswarnFound an equivalent-but-lower-quality diamond priced far above what was paid elsewhere; called high-street chains like this grossly overpriced
Becks Antiques and JewelleryrecommendResized an inherited yellow-gold band up a size on an intricately textured ring with an invisible seam; took about two weeks
Bellman JewelersrecommendRecommended as good to work with; region New Hampshire, no specific price given
Bellman JewelersrecommendMassachusetts jeweler (The Truthful Jeweler on TikTok) bought and set the loose lab diamond into the band
BelloRingrecommendMade her wedding ring to match her engagement ring
BelloringrecommendBought a 6mm round-cut ring with lab diamond accents in 14k white gold from this Etsy maker and highly recommends her work.
Ben BridgewarnAn equivalent natural diamond from Ben Bridge would have cost roughly four times as much as their RareCarat lab diamond.
Ben MossrecommendBought there before the chain closed down; suggests checking similar mall jewelry shops for a $1,500 budget
Bert JewelleryrecommendUsed them in Sydney and had an excellent experience, recommends as an alternative to Cartier
Bespoke DiamondsrecommendDublin jeweler made a 0.5ct lab sapphire ring with a 0.15ct diamond halo on platinum for about €1,400 (~$1,571); buyer loved the result.
Best BrilliancerecommendPrincess cut diamond ring bought online; writer calls it a normal price for the US
Better StarrecommendHad a setting custom made overseas by Summer at Better Star for $512 in 18k gold, versus a $2400 local jeweler quote for the same design
Better StarrecommendPaid 1950 for a 2ct D VVS2 stone plus 511 for an 18k setting including shipping; worked with a rep named Summer
betterthandiamondmixedCenter stone was an Amora gem bought here around 2015 at a steep price before the brand stopped making them; comparable stones cost far less now
Big Apple CoinsmixedSold heirloom gold jewelry there for quick cash, got about 83% of melt value after they matched a competing offer; staff were friendly but many readers called the payout low
BijourecommendCustom-fit ring with hand-selected diamond, weekly progress updates from the vendor; pricier than average but felt worth it
BirksmixedLoves the ring, but thinks a bigger, better stone could've been bought for less at Costco
Black Tusk JewelersrecommendDescribes an incredible personal experience with this small jewelry business
BlackTreeLabrecommendUnusual silver and amber ring; shop was communicative and had good reviews
BlazerArtsmixedThe cheaper of two rings broke after a couple months; the pricier one held up well for 2 years
Blue Chip JewelryrecommendPersonally shops this site for secondhand Cartier and Tiffany pieces
Blue Chip jewelryrecommendBought a secondhand Tiffany ring with full authentication as a 10th-anniversary gift; very happy with it
Blue Chip Jewelry .comrecommendBuys and sells Tiffany pieces there, including a secondhand Tiffany wedding band, and calls pricing reasonable on both the buy and sell side
Blue SteelrecommendBought both wedding bands there; has simple and more decorative styles
Boca Design Co.recommendYears of custom orders with them, can do IGI, GIA or other certification; estimated about $1,800 for a 2-2.5ct ring like the asker's
BocosrecommendStarted working with a rep named Gillian; found the product flawless and prices lower than other vendors tried
Bravo JewelersrecommendRecommended by name, praising a specific jeweler (Boris) there for taking good care of customers
BrilliantForeverrecommendSapphire in a bezel setting; held up very well
BriteCorecommendChose over Jewelers Mutual after comparing policy documents; similar coverage but lower price, zero deductible, shorter application and a 9-hour reply time versus JM's 2 days.
BriteCorecommendFound it about half the price of Jewelers Mutual for the same coverage options, with no deductible
BriteCorecommendThe person asking got a new ring policy here for less than what Jewelers Mutual had charged the prior year
BriteCorecommendWriter had a similarly good experience with BriteCo's customer service, price and coverage.
BriteCorecommendA Virginia jeweler who has worked with several insurers calls it the best product on the market: covers mysterious disappearance and preventative maintenance, fast claims, no deductible, and usually the lowest price.
BriteCorecommendSwitching to Brite for a second ring; found the application much shorter than Jewelers Mutual's.
BriteCorecommendFiled a repair claim; a rep called within 2 hours, coordinated with the third-party administrator, arranged fully insured overnight shipping to a partner jeweler, and the ring came back like new in about 2 weeks.
BriteCorecommendFound BriteCo cheaper than Jewelers Mutual for her policy; her jeweler recommended it.
BriteCorecommendWorks in the trade handling claims and says BriteCo is easy to deal with when filing one.
BriteCorecommendChose BriteCo after comparing it with Jewelers Mutual and others; a friend's claim with BriteCo went smoothly at the updated appraisal value.
BriteCorecommendFound pricing nearly identical to Jewelers Mutual but BriteCo's application process more straightforward when getting coverage.
BriteCorecommendStandalone policy covering everything from loss to mysterious disappearance, cheaper than the in-store quote and not tied to one jeweler for replacement
BriteCorecommendJewelry store owner who has referred customers to BriteCo for years; says they're usually the least expensive option, cover mysterious disappearance, and their claims team treats customers well from prong repairs to full replacements
BritecorecommendAccepted appraisals from Watches of Switzerland right away with no issues when insuring jewelry.
BriteCorecommendNamed as one of two go-to jewelry insurers
BriteCorecommendSimple recommendation with no further detail given
BriteCorecommendFiled a claim after losing the ring while traveling to propose; support handled it without hassle, so he kept a second policy with them.
BriteCowarnApplied for a quote and was denied with no explanation; wonders if they cap coverage above a certain dollar value.
BriteCorecommendChose them for the best cost; when a piece was lost they were fast and responsive about replacing it, then she found the piece again.
BriteCowarnDenied after answering no receipts or appraisal for most of 22 pieces, even though the priciest one had an appraisal; could not revise answers once denied.
BriteCowarnDenied again quoting only her engagement ring; suspects a price cap since lacking a home safe was the only flagged issue, and BriteCo would not explain the denial.
BriteComixedGot a renewal-time quote near a third of what Jewelers Mutual charges, but has no claims experience with them yet.
Brown & NewirthrecommendBought a Brown & Newirth engagement ring and wedding rings through a local jeweler that stocked the brand, letting them try pieces on first
Bryant Gems and Jewels of TikTokrecommendNH-based estate jewelry seller (Bellman's Buying group) with wholesale prices, writer has bought from them and calls them trustworthy
BuccisrecommendDid appraisal work on a ring for an inland marine insurance policy; advises building trust before leaving a sentimental piece
Budget DirectmixedAdding the ring to Budget Direct home insurance raised the monthly premium by about $26, more than expected from others' 'barely changes it' comments
Bullion ExchangemixedQuoted about the same ~83% of melt value for the same heirloom piece before the seller sold elsewhere
buyer's father, independent jeweler (Los Angeles)mixedFather with almost 30 years in the jewelry business custom-made a 2ct bezel-set diamond ring for $950, well under the roughly $3,800 online price for the same design; one buyer noted the bezel's inside edge wasn't cleaned up with a graver, an easy fix.
By BonnierecommendBought a lab-grown diamond ring from her; also recommends her diamond-education YouTube videos
bymargot.designrecommendFound via girlfriend's Instagram tip; very helpful for a first-time jewelry buyer, shipped internationally during COVID, also made their wedding bands
Capri JewelryrecommendBought from them in the LA jewelry district; wife very happy with the result
CapucinnerecommendCalls it a favorable lesser-known brand she had a good experience with, mentioned alongside Blue Nile as a top pick
CaratLanerecommendBought her own engagement ring there about two weeks earlier; says prices are competitive
CaratLanerecommendBought from here recently and calls it good and reasonably priced
CaratLanerecommendBought platinum band at the Jubilee Hills store; smooth experience, no upselling, still holding up 2.5 years later.
CaratlanemixedBought his own platinum ring here; only in-house certification offered, no IGI certificate.
CaratPerfectrecommendBought blue diamond studs here and then ordered a pink diamond ring next, thrilled with pre-shipment photos
Carbon SparklerecommendBought a 3ct radiant D VS1 for $508, cheaper than Aurelinne's normal price though not as cheap as Altura or Diyona
Carolina Diamond BuyerrecommendSold an engagement ring and gold there for the highest offer received among quotes, with immediate payment; appointment only, has a Southpark location
Catherine AngielrecommendNot a big-box store; found them accommodating and knowledgeable with gorgeous finished work
Catherine AngielrecommendChose them after months of searching for more unique downtown designs; pricing starts around $5k and up, which felt reasonable for the outcome
Cavalier (Gastown)recommendResizing runs around $100 depending on material and design
CC JewelersrecommendDes Peres location set a diamond the writer bought elsewhere with no fuss, at roughly half what other local stores quoted for the same work.
CentrestonerecommendRecommends Centrestone for ring insurance, citing $0 excess and a very low premium; says they've been happy with the insurer
Centrestone Jewellery InsurancerecommendSigned up after a ring repair; cheaper quote than a competitor and helpful with no spam messages
Charles Winston (Moissanite Fire, jtv.com)recommendNot as cheap as overseas vendors, but every purchase carries a lifetime guarantee to replace or refund a damaged stone
CharmettemixedLikes wearing it daily including doing dishes, but it pinched until she added an extra link, and delivery from China took about 2 weeks
CharmettemixedBracelet arrived seeming solidly made but shipping took a long time to arrive
CharmetterecommendSpent about 60 dollars on charms and a promo bracelet; wears it daily with no tarnish after a month, though it occasionally snags arm hair
CharmetterecommendA birthday-gift bracelet from her mother arrived with stainless-steel charms similar to a different charm brand, and seemed legitimate
CharmettemixedLoved the dangly charms and got 2 bonus bracelets, but a mystery-bag add-on had poor, oddly mismatched charms and tracking was unreliable
CharmettewarnOrder was delivered to the wrong state with no phone number to reach the company and an unhelpful tracking carrier
CharmettemixedA website caching bug shrank a 70 dollar order down to 50 and dropped a free-bracelet promo, but support fixed it with a promo code for the rest
CharmettewarnDisliked the quality and couldn't identify half the charms; asked for a refund and was offered only 30 percent back
CharmettemixedCute charms overall, though the gold-toned pieces from a membership promo were expected to tarnish quickly
CharmettewarnTwo important beads were missing from an order; only offered store credit and a discount instead of a refund, still requiring shipping payment to fix it
CharmettewarnAsked to change bracelet colors after ordering, got contradictory answers about shipping status, and worried the gift wouldn't reach Europe in time
CharmettewarnThe tracking number given did not match any USPS record, convincing her the order was a scam
CharmetterecommendBracelet shipped to Australia arrived quickly and charms were easy to assemble
CharmettewarnDoubted the stainless-steel claim since charms felt light and cheap, some clasps stuck half-open, and several charms turned copper-colored within weeks
CharmettemixedConfirmed as a real product but her charms began tarnishing in under a month
CharmettewarnCharms received were literally printed photos of charms taken from another website rather than real pieces
CharmettewarnTwo separate orders failed to arrive properly and customer support never responded despite repeated attempts through the web form and social media
CharmettewarnGold charms turned copper-colored within two months; company first promised a full refund then reneged to a partial one, with return shipping on the buyer
CharmettemixedAccidentally placed duplicate orders, was refused cancellation and offered only store credit at first, but eventually got an actual refund after following up
CharmettemixedLoved the bracelet despite a 2-week wait, but traced a charm's manufacturer wrapper to an Alibaba listing selling the same item for about 50 cents, suggesting a steep markup
CharmettewarnPaid about 80 dollars for two bracelets delayed two weeks over missing charms, then a Chinese carrier marked them delivered though neither arrived
CharmettemixedOne bracelet worn daily held up with no tarnish or scratches after months, but shipping was slow from China with about an 8 dollar fee
CharmettewarnAn accidental Apple Pay order for about 35 dollars could not be fully refunded a few hours later since it was already marked processed; only store credit or keeping it was offered
CharmetterecommendOrdered a charm bracelet, reordered multiple times over about 3 months, and found the quality consistently good
CharmettewarnSeveral charms turned out to be printed photos of other brands' charms; after weeks of back-and-forth only got store credit, and the problem items had no review option
Chinese livestream sellersmixedBuys loose stones via livestream 20-40% cheaper than popular online-recommended vendors, but needs Chinese fluency, own logistics, and gets no return window
ChubbrecommendRecommended with a rider for a high-value ring; writer's own claims for watches and flood damage were handled well; goes through a general broker rather than direct since many agents won't quote Chubb
ChubbwarnTried three times to reach a Chubb agent for a quote and never got a callback
ckplei (seller)recommendSeller said they price 18k sapphire rings with about a 1ct center stone around $5,000
ClairamorerecommendA jewelry store employee recommended this maker for a custom design, cheaper with a larger stone than the thin-band ring criticized here
Clara Pepper FacetsrecommendNamed as a seller the writer likes and trusts on Etsy for gemstones.
claritydiamondsbyaimeerecommendInstagram jeweler in London who worked to their budget and shipped the finished ring directly
Clarkson JewelersmixedFamily has used them for years; can run pricey but only sells high quality stones.
Classic Rock (San Jose)recommendTook the owner's diamond-education class before buying, then picked a loose diamond and setting separately; recommends always buying stone and setting apart
Claude MoradyrecommendBeverly Hills estate jeweler; bought her engagement ring, wedding band and anniversary jewelry there and keeps returning
Clayton JewelersrecommendSmall shop doing its own in-house work; designed a custom ring and bought other jewelry there too.
Clayton JewelersrecommendBought the fiancee's engagement ring there and praised a specific staff member.
Cleves and LonnemannrecommendPraised for doing resizing work quickly and easily
CLH DiamondsrecommendMade the writer's ring quickly for a very good price
CNS Jewelry and Watch RepairrecommendNever had a problem with this shop's work
CoderiarecommendNamed as one of the writer's regular moissanite sellers; she notes new US tariffs have made ordering from these sellers no longer worthwhile for her.
Coderia Factory StorerecommendOrdered the same 5 ct moissanite AliExpress listing as the person asking; called it beautiful and said the seller was helpful when asked questions
Collections JewelryrecommendHad them melt down grandparents' wedding rings to remake into a new set; called the custom-work pricing more than fair, though unsure what they charge for appraisals.
Collector SquarerecommendSold diamond earrings through this resale site a couple of years ago and said it went well.
Collin's Family JewelersrecommendLocal San Diego jeweler set writer's stone in a 14k gold setting with pave detail for 1800.
Complete CaratrecommendPaid about $2,000 for a 5.08ct lab pear diamond in 14k white gold there; amazing service and pricing
Complete CaratrecommendDesigns both lab and natural stones, very honest and reasonable pricing; writer's favorite jeweler
Complete CaratrecommendBought a pair of diamond stud earrings for his daughter from this NYC jeweler and calls them stunning.
Continental DiamondrecommendRecommended as a favorite reputable local jewelry store to sell an unwanted ring to, though noted resale offers land well under retail.
Continental DiamondrecommendSaid they've only had great experiences dealing with this local jeweler, without detailing a specific transaction.
Continental DiamondrecommendSeconded this local jeweler for selling a ring, specifically recommending asking for a staff member named Andy.
Cook'srecommendRepeat customer for natural stones
Cox JewelryrecommendWriter called the service impeccable, recommending it on the same street as Diamond and Designs.
Crane Jewelers (Kevin Crane)mixedRestored a Victorian 5-stone ring, resetting the writer's grandmother's diamond in place of the center emerald and rebuilding prongs and scrollwork; excellent craftsmanship but slow, inconsistent updates and one unwanted milgrain detail added without asking.
CrownrecommendContact for custom CAD ring design work at about $35 per design, per buyer's own use
Cullen JewelleryrecommendBought a 2.3 ct marquise lab diamond set in the Giselle gold band; no complaints mentioned, buyers called the ring stunning.
Cullinan JewelersrecommendMississauga jeweler; ring plus band quote came to about $5k, half of the asker's budget
Custommade.comrecommendCurrently having a custom alexandrite ring designed and CAD'd through this platform; calls the experience a delight so far despite mixed reviews she'd read online.
CVBrecommendBought the 'Astrid' setting design for a 2.5ct Montana sapphire
CvB DesignsrecommendCommissioning her final custom setting from designer CvB, whom she calls amazing; still not delivered as of the last update.
CVB_IDrecommendHand-rolled a thin yellow gold band for the seller using gold reclaimed from an old setting
Cynthia FindlayrecommendToronto vintage specialist with a huge selection; bought there and still loves the ring eight years later
Dale Robertson JewelersrecommendHe and his sister-in-law do a lot of designing and repairs; describes him as completely honest and trustworthy with any jewelry.
Dana WaldenrecommendCustom ring with a quick turnaround before a trip proposal, plus wedding bands ordered after; excellent service and quality both times
Daniel M JewelryrecommendCharged 45 to set the stone by mail, plus shipping both ways for about 60 total; also does appraisals; writer plans to use him again
Daniel William DiamondsrecommendBought a 3.1ct D VVS2 triple-excellent oval stone for $1300, well below a local jeweler's $2200 quote for the same stone who refused to price-match
Daniel William DiamondsrecommendPrice-matched a Calavera stone; got a 5.46ct E/VS1 cushion cut for $1,200 plus about $600 for the setting
Daniel William Diamondsrecommend5.5ct elongated cushion upgrade ring for under $2,000; price-matched a Calavera stone; about 3 weeks turnaround, excellent quality
Daniel WilliamsrecommendBought a 2.71ct G-VS1 loose lab diamond for $756, very happy with the quality; set it in a platinum Gabriel 3-stone setting
danielmjewelryrecommendEtsy jeweler willing to set a stone by mail for about $65 plus shipping; already used successfully by another buyer
David Kodner Personal JewelerrecommendGot both the engagement and wedding rings there; short notice was fine, offers unique pieces and custom design.
David YurmanrecommendA jeweler said Yurman charges about $50 for this kind of repair, or it's free if the piece was bought through Neiman Marcus or Nordstrom
Davidson DesignrecommendVancouver custom jeweler with good inventory including Canadian stones; matched specs quoted at $32k at Tiffany for about $8.5k
DC Diamonds Co.recommendGot a custom platinum ring with a 3ct VVS2 stone for less than $2,000
De Tagle JewelryrecommendSmall business in Cambrian Park Plaza, been around a long time
Decor JewelryrecommendLocated behind a furniture store at Olive and Woods Mill; quiet, no pressure sales.
Delevo & KrecommendToronto-based online jeweler found via Instagram; prices were more reasonable than physical stores, quality called amazing, and orders were hand-delivered locally since it's custom, not mass-produced work.
Delicate GemrecommendBought through Harry; a 4.34ct F VVS2 diamond with lab diamond tapered baguettes set in platinum.
Delicate Gem NYCrecommendDid a custom 3-stone 4ct E VS1 elongated-cushion ring upgrade for a 20-year anniversary; easy to work with, competitive prices, ships nationally
Denver StudiomixedBought two moissanite bands for under $100 each; stones looked convincingly diamond-like with little rainbow flash but the bands felt flimsy
Design by SevanrecommendToronto jeweler recreated a Brilliant Earth-inspired ring from photos with a 2.11 ct elongated cushion lab diamond, VS2, E color; came out cheaper than Brilliant Earth
DGrecommendA NY-based seller of diamonds, lab diamonds and moissanite with an educational YouTube channel; writer bought her stones from them
Diamanti NYCrecommendBought scrap gold at a fair price without making her feel hustled, though the shop can be busy since the owner is known from social media
Diamond and DesignsrecommendRecommended for appraisals; the writer called owner Dan Morales and staff honest and trustworthy with strong online reviews.
Diamond and Gold WarehouserecommendCheapest option found with the best exchange/return policy; recreating a liked design as custom work was cheaper than buying it online
Diamond BistrorecommendAnother preowned site with good variety, similar to Loupe Troop
Diamond ExchangerecommendGood experience working with a salesperson named Roderick, lots of lab-grown options and good prices
Diamond ExchangerecommendBought wife's ring there, felt the money went further than elsewhere, salesperson was patient helping pick the diamond
Diamond FactoryrecommendBought a 1.4ct lab diamond emerald ring for under $1700 CAD; has a Toronto location for online orders
Diamond Leaf JewelersrecommendPicked out pieces there in Iowa, no issues mentioned
Diamond NexusrecommendBought a Diamond Nexus simulant ring in 2011 when money was tight; twelve years on it still looks flawless, better than her real diamond band
Diamond Oak (Alon)recommendAn NYC dealer who buys Tiffany pieces directly; writer had a great experience with him
diamonddealer (DTLA)recommendFelt very comfortable working with this DTLA dealer and enjoyed picking out their stone together
diamonddealer (DTLA)recommendDidn't end up buying, but this DTLA dealer's team was very helpful trying to source an unusual stone
DiamondeererecommendFiance's lab diamond ring set in platinum, described as perfect for an amazing price, no figure given
DiamondererecommendBought a 1.75ct ruby ring and a necklace, customized, about six months earlier, and was satisfied with the service
DiamondnutrecommendBought a diamond-by-the-yard necklace and was happy with it.
Diamonds by LaurenrecommendBought a yellow diamond from him; described as a great experience
Diamonds by LiviarecommendSmall family-owned Toronto store with lab-grown and moissanite options
Diamonds by MonetrecommendCustom oval solitaire quote: loose IGI lab stone about $1,200-1,500 plus a custom setting about $2,600-2,700, built in Southern California, about 4 weeks turnaround
Diamonds RockrecommendLiked their prices; names staff member Barrie as great to work with.
diamonds.prowarnPresents itself as neutral diamond education but steers shoppers toward specific sellers through undisclosed affiliate commissions
Diamonds4LessrecommendGTA wholesaler; got an unbeatable price after shopping quotes at other dealers first
DiamondsbylaurenrecommendHelped set an heirloom stone into a custom ring; described as a knowledgeable, kind husband-and-wife small business.
DiamondsFactory.carecommendDesigned his own lab-grown diamond ring, picked it up in person in Vancouver once shipped; wife loves it
diamondstudsdotcommixedBought about two dozen lab diamond studs from this seller over time; every one arrived larger than the carat weight stated
DiamontriguerecommendRepeat customer, works with man-made stones and customization, in Addison
Diorah JewelsrecommendBought a handmade rose gold ring with diamonds and sapphires for £990 a few months before this post
Direct LinerecommendHome contents policy replaced a lost, individually named and certified diamond stud earring with an exact replica, and the premium did not rise
Distinctive GemrecommendBought their own diamond from this vendor and says it looks better than anything seen in stores
Distinctive GemrecommendPaired a diamond from this cutter with a custom setting for an heirloom-quality piece at a fraction of what a luxury brand would have charged.
Distinctive GemrecommendSupplied the 2.20ct IGI certified lab grown diamond used in the anniversary ring above.
Distinctive GemmixedOwns natural and lab diamonds from this vendor and feels they're worth the markup, though the site's extreme magnification photos sometimes show stria with no real-world problems
Distinctive Gem (Jon Weingarten)recommendDescribes several past transactions with the cutter and praises the quality of the finished diamonds
Distinctive Gem (Jon Weingarten)recommendAlso worked with the same cutter and calls the result beautiful and brilliant
Distinctive Gem (Jon Weingarten)recommendCustom-cut a 3.5ct elongated cushion mined diamond with no crushed ice, plus a lab-grown travel replica; praised for cut quality and service
DiyonarecommendRepeatedly the cheapest of several vendors on identical stones; small selection with no colored diamonds; fast 2-day shipping and a smooth first order
DiyonarecommendSold a 3ct D VVS2 emerald-cut stone with free shipping for $419
DJ Jewelry RepairrecommendMother had a good repair experience there; shop also does custom jewelry
DJMaxrecommendHad this vendor custom-make a stock-style ring in solid 10k gold
DKrecommendCast a solid-platinum setting for a 4ct old-European-cut stone for $2,000
Do AmorerecommendDiscovered the brand from Shark Tank, liked its Charity: Water partnership, and is very happy with the finished ring
Do AmorerecommendActively quoting the asker's ring and seems eager to earn the business; still at the quote stage
Dominion JewelersrecommendGemologist there since 1984 informally inspected and confirmed her moissanite for free
Dominion JewelersrecommendFixed several jewelry pieces for the buyer; a friend bought their diamond engagement ring there
DorotheumrecommendVienna auction house gives free hammer-price estimates even to remote sellers; auction price runs roughly 35% of replacement value minus about a 25% cut of the hammer price
Doyle & DoylerecommendBought engagement ring there for $600, no complaints mentioned
Doyle AuctionsrecommendNamed as another auction house option with several US offices for consigning jewelry
Dravya DiamondsrecommendBuyer has personal experience with this brand; parent company has a long-standing gold industry reputation in Madhya Pradesh and exhibits at GJEPC and IIJS trade shows
Dream StonerecommendBought a 3.56ct oval lab diamond in a 14k yellow gold setting about a year ago; happy with the price
DreamstonerecommendBought her loose lab diamond here; also suggests comparing prices across other online vendors before deciding
DreamstonerecommendAlso had a great experience buying a complete ring there, similar to her Rare Carat purchase
DreamstonerecommendBought a 2.75ct lab diamond package with a custom 14k white gold six-prong solitaire setting for $550, no upcharge; praised email communication throughout with their rep
Earth's TreasuryrecommendBought both her sapphire engagement ring and wedding band there; found them easy to work with and was pleased with both rings.
Earth's TreasuryrecommendHad her engagement ring and wedding band made there and called the experience fantastic for both pieces.
Earth's TreasuryrecommendBought their own sapphire from this site; it also posts videos of individual stones so buyers can review before purchase
EBTHrecommendBought roughly 10-15 pieces here, all true to description with no issues, though shipping is costly since it's charged as a percent of sale price for insurance
EBTHrecommendBought several loose lab diamond stones with GIA certs from this auction site with no issues
EBTHrecommendEstate-auction site; got an E VVS2 18k ring for $1,500 a jeweler said should've cost 3-4x more, but cautioned things to watch for there.
Elaine B JewelryrecommendNear Detroit, MI; made a 1.3ct cut corner rose step cut set in 18k yellow gold.
Elegante Jewelry (Instagram)recommendBought a ring from this Instagram jewelry maker and says the quality is good
Elegante Jewelry (Instagram)recommendAlso bought from this same Instagram jewelry maker and found the staff very accommodating
Elinor CambrayrecommendUsed this independent Salisbury jeweler, who ran a workshop letting the couple make each other's rings
ElvizPrasioliterecommendWriter has personally purchased from this Cedar Rapids, IA shop and calls it highly skilled, honest and reputable.
Emi ConnerrecommendEngagement ring bought from this Etsy shop, called affordable and pretty
Emi ConnerrecommendOwns a piece from here, no further detail given
Emily Gill / Made You LookrecommendToronto studio; custom 2.6ct real (not lab) sapphire ring with gold millgrain design; video appointments available
Empire CastingsrecommendBuyer's own go-to wholesale supplier for ring findings, located on 47th Street in New York
EMS Estate JewelryrecommendWriter personally bought a secondhand resale ring and necklace from this appraiser-run shop, knowing it was resale.
en route jewelrymixedBought several rings and necklaces good for stacking, but most pieces are plated so avoid the shower or sleeping in them; designs often get copied and resold cheaply elsewhere
Envero JewelryrecommendPersonally bought her ring here and loves it; smaller options exist near the asker's budget
Era GemrecommendBought a 1920s sapphire ring there in 2019 for 32k, later appraised at 36k, now reselling it through the same site for 28k
Era GemrecommendOnline retailer selling vintage and estate jewelry, writer has bought from them
EraGemrecommendBought a white gold lab-ruby ring for $440 from this online vintage jewelry retailer, shared as a style comparison to the ring the person asking was asking about
EraGemrecommendHusband picked an anniversary sapphire ring from several options the writer sent from this site; came out greener than expected but she loves it
EsdomerarecommendStones looked CZ-like at first glance but tested as genuine moissanite; thicker bands and pretty designs, though shinier and more rainbow-flashy than a competing shop
EsdomerarecommendEtsy moissanite seller based in Hong Kong but shipping from the US, with a wide selection and strong reviews; buyer loved the ring but returned it because the yellow gold didn't suit her skin tone.
EvararecommendNamed as one of the two best communication and design experiences among five jewelers quoted for a complex custom piece
Evara JewelsrecommendFavorite of three vendors tried; credited rep Sahil for making sure the piece was loved
Everett Fine JewelryrecommendCustom 2.08ct black diamond ring, cost 3,500
Everything But The HouserecommendAn estate-auction site where she found a 4ct cushion lab diamond for about $800, the best price she could find anywhere despite higher shipping and a buyer's premium
Everything But The HouserecommendWon an upgrade stone through this online auction site, then had a local jeweler in East DFW build a custom setting for it
Everything But The HouserecommendOnline auction site; buyer's premium, shipping, taxes and signature-required delivery add to the listed price
Everything But the House (EBTH)recommendWon a 1.2ct fancy yellow VS1 pear diamond at auction; registering and putting a card on file is required to bid
EvordenrecommendVancouver-based jeweler; paid about CAD 2k for a 2ct moissanite ring, loves it, does custom orders
Expressions JewelryrecommendLocal Central Virginia jeweler charges just $30 to $50 to set a customer-supplied loose stone
F.HindsrecommendQuoted £80, the lowest of four quotes, to enlarge an 18k gold ring by two sizes
F.HindsrecommendWriter has had all their rings resized there with a 1-2 week turnaround and consistently good work
fabruer (maker)recommendMaker quoted $2,000 in 14k or $2,500 in 18k for the requested style, and described a similar 18k white gold ring with a 6ct center plus trillion diamonds they had just sold for $15,000
Facebook MarketplacemixedListed a $3,000-appraised ring here hoping for $1,500-2,000 after a jeweler offered only $1,000; no confirmed sale yet
Facebook MarketplacerecommendUsed it to sell several 10k gold moissanite rings at full asking price with little loss; advises a clean stone, good photos and a sunlit sparkle video
Facebook MarketplacerecommendBought directly from an independent diamond importer and designer duo for about half what a jeweler would charge; recommends a third-party inspection in person
Facet LanerecommendBought a stone from this Australian vendor and is pleased with it.
Facet LanerecommendBrisbane-based online seller; had rings made there; called the cheapest retail round-brilliant pricing found, about $250 AUD per carat
FacetLanerecommendBought a 5.3ct E VVS1 pear here, price-matched using Rare Carat; says Aurelline and Calavera have similar pricing.
FacetRoomrecommendOrdered a 3.9ct round stone here to pair with a setting bought separately elsewhere
family jewelerwarnCharged more than double what the buyer had paid at Calavera for a comparable lab diamond ring
family-owned local jeweler (OP's choice)recommend30+ year husband-wife-son shop; setting quote 1200, also sourced the person asking a better price on a lab-grown diamond she'd bought online, saving about 500
Fast and FixmixedPaid $95 to set a stone at this mall repair kiosk; another buyer questioned whether such quick service could be done properly
Fay JewelryrecommendWilling to make a custom setting for a stone the buyer already owns, per writer's own experience
FayjewelryrecommendChina-based custom setting maker used since 2018-2019; made a $525 wedding band and a $1250 elaborate setting, far cheaper than US equivalents
Fayjewelry.comrecommendCustom ring-setting maker found via eBay, now dealt with directly; no setting has cost more than $850 including two platinum designs, and the work has been excellent
Fayjewelry.comrecommendPaid about $400 for a custom setting; a second custom ring from this maker was just finishing up
FerkosrecommendEternity band at about an eighth of Tiffany's price; they paid return shipping, offered a free replacement and allowed an upgrade to bigger half-eternity stones for a small difference
FiligreerecommendHad her heirloom ring resized there and called it an awesome experience
FiligreerecommendAlso had a great experience with them
Fin (private Melbourne jeweller)recommendSolo Melbourne jeweller hand-fabricates and hand-engraves 18ct gold/platinum engagement and wedding rings entirely by hand, about 12-week turnaround, ships internationally, praised by many buyers for craftsmanship
Fine Color JewelsrecommendBought online and calls the quality impressive for the price; likes that designs felt meaningful rather than generic, both diamond and gemstone options offered
finerdiamondrecommendEBay seller with lots of estate jewelry and immaculate feedback; helped someone find a brand-new platinum semi-mount setting for $650 shipped, about half the cost of buying new
Finewater GemsrecommendWriter has bought lab-created sapphires from this lapidary, including light and dark teal ('Paraiba-color') stones.
Fiona DiamondsrecommendMumbai-based lab diamond seller that ships to Kolkata; 0.5ct solitaire price included making charges and shipping
FiorsemixedOne of five jewelers quoted for a complex custom design; competitive quote but not named as the standout experience
Fire & Brilliancerecommend1.5 ct moissanite with natural pave diamond accents in white gold, $1,300; free year-long warranty, praised easy website and educational YouTube content
Fire and BrilliancerecommendHer husband bought her engagement ring there and she still loves it years on; no price given
Flawless Moissaniterecommend2ct pear center with 1.5ct side stones and hidden halo in 18k gold; used a discount plus a 12% code; arrived in 18 days
Flawless MoissaniterecommendCustom-made a 5ct elongated cushion lab sapphire ring with lab diamond double halo replicating an $11,000 store design, for just under $1,000; took about five months, excellent in-house craftsmanship
ForedomrecommendFlexshaft brand that has lasted her more than 35 years, recommended over generic ones
foreverforloverecommendBuyer said this UK-based Etsy shop sent them a beautiful ring
ForeverforloverecommendMakes lab diamond rings; has done several for the writer, currently working on a 3.05ct oval
ForeverForLoverecommendHad a great experience buying from this Etsy ring maker
ForevermarkrecommendSays buying from this brand felt trustworthy from browsing photos through delivery, though gives no specifics on what was bought or its price

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Sources and method

Price reports on this page come from 197 public discussions where buyers answered in their own words. Each comment that stated what someone paid became one row; notes are paraphrased, never quoted.

The largest discussions used here (60)