Where to buy · buyer-reported prices · updated September 2026
Where to Buy an Engagement Ring: Prices and Verdicts From Buyers
Online jewelers sold the most rings here, at a median $2,200 across 500 purchases; custom makers came in at $3,400 and etsy sellers at $500. Below: every channel, the stores buyers named, and what they said about them.
Ring prices by where they came from
The lab-grown share explains much of the spread: a channel that sells mostly lab-grown stones shows a lower median for a larger stone.
| Where the ring came from | Rings | Median | Middle half | Lab-grown share |
|---|---|---|---|---|
| Online jewelers | 500 | $2,200 | $1,400 to $4,000 | 76% |
| Custom makers | 349 | $3,400 | $1,800 to $6,000 | 56% |
| Etsy sellers | 234 | $500 | $300 to $800 | 16% |
| Independent local jewelers | 188 | $3,400 | $1,800 to $6,000 | 54% |
| Ordered from or bought abroad | 186 | $900 | $450 to $1,400 | 57% |
| Pre-owned, estate and pawn | 160 | $600 | $300 to $2,000 | 18% |
| Amazon, eBay and other marketplaces | 142 | $72 | $35 to $300 | 8% |
| Mall and chain stores | 117 | $1,600 | $500 to $5,000 | 41% |
| Costco and warehouse clubs | 46 | $4,550 | $2,000 to $6,400 | 0% |
| Luxury houses | 32 | $18,500 | $10,000 to $40,000 | 0% |
| Diamond districts | 23 | $5,200 | $2,000 to $15,000 | 42% |
Stores buyers named, with prices
| Store | Rings | Median | Middle half |
|---|---|---|---|
| Rare Carat | 61 | $2,800 | $1,768 to $3,800 |
| Provence Jewelry | 60 | $625 | $360 to $1,100 |
| Amazon | 44 | $33 | $20 to $60 |
| Costco | 44 | $4,550 | $3,000 to $7,000 |
| Brilliance | 32 | $2,000 | $1,422 to $2,800 |
| Luvansh | 32 | $1,582 | $999 to $2,300 |
| Ritani | 28 | $2,500 | $1,500 to $3,689 |
| Tiffany | 27 | $17,000 | $10,000 to $32,500 |
| James Allen | 25 | $3,800 | $1,650 to $5,500 |
| Tianyu | 24 | $500 | $373 to $950 |
| eBay | 24 | $425 | $300 to $1,000 |
| Kuololit | 23 | $220 | $78 to $400 |
| Loose Grown Diamond | 23 | $1,700 | $1,400 to $3,789 |
| Brilliant Earth | 21 | $5,500 | $3,900 to $9,000 |
| Starsgem | 20 | $800 | $450 to $1,000 |
| Fiorese | 19 | $1,410 | $1,070 to $1,700 |
| Blue Nile | 18 | $3,875 | $2,500 to $7,100 |
| Etsy | 18 | $600 | $300 to $900 |
| Zales | 14 | $2,100 | $1,000 to $3,000 |
| Adiamor | 13 | $3,000 | $2,100 to $4,454 |
| Jared | 13 | $5,000 | $3,000 to $6,000 |
| Kay | 13 | $1,300 | $1,000 to $3,000 |
| Frank Darling | 11 | $4,000 | $2,700 to $8,000 |
| Diamondrensu | 10 | $600 | $270 to $800 |
| Doveggs | 10 | $360 | $149 to $884 |
| Walmart | 10 | $102 | $50 to $200 |
| JCPenney | 9 | $500 | $125 to $1,300 |
| Modern Gents | 9 | $125 | $89 to $130 |
| AliExpress | 8 | $40 | $25 to $200 |
| Diamonds Direct | 8 | $6,250 | $4,500 to $11,035 |
| Macy's | 8 | $1,750 | $500 to $5,500 |
| Aurelinne | 7 | $2,100 | $1,169 to $2,400 |
| Calavera | 7 | $3,000 | $1,500 to $4,000 |
| Helzberg | 7 | $3,500 | $1,250 to $5,000 |
| Moissanite Co | 7 | $900 | $800 to $1,800 |
| With Clarity | 7 | $2,000 | $1,464 to $2,300 |
| Shane Co. | 6 | $3,950 | $2,500 to $6,000 |
| Kohl's | 5 | $25 | $16 to $105 |
| Kosher Diamond | 4 | $1,700 | $1,700 to $2,000 |
| Ouros Jewels | 4 | $1,405 | $1,360 to $2,000 |
| Pandora | 4 | $90 | $90 to $500 |
| Charles & Colvard | 3 | $2,000 | $800 to $5,000 |
| Clean Origin | 3 | $4,500 | $2,900 to $6,000 |
| David Klass | 3 | $3,500 | $2,368 to $4,000 |
| Keyzar | 3 | $3,000 | $2,750 to $9,000 |
Stores with a page of their own: Rare Carat, Provence Jewelry, Amazon, Costco, Brilliance, Luvansh, Ritani, Tiffany, James Allen, Tianyu, eBay, Kuololit, Loose Grown Diamond, Brilliant Earth, Starsgem, Fiorese, Blue Nile, Etsy, Zales, Adiamor, Jared, Kay, Frank Darling, Diamondrensu, Doveggs.
Would they buy there again?
One line per buyer who used or priced the store themselves: a recommendation, a mixed verdict or a warning.
| Store | Buyers | Recommend | Mixed | Warn |
|---|---|---|---|---|
| Costco | 314 | 270 | 33 | 11 |
| Tiffany | 134 | 63 | 23 | 48 |
| Brilliant Earth | 105 | 52 | 16 | 37 |
| Provence Jewelry | 78 | 60 | 11 | 7 |
| Ritani | 75 | 50 | 17 | 8 |
| James Allen | 66 | 45 | 9 | 12 |
| Luvansh | 52 | 39 | 8 | 5 |
| Starsgem | 51 | 42 | 4 | 5 |
| Blue Nile | 47 | 36 | 5 | 6 |
| Rare Carat | 45 | 42 | 3 | 0 |
| Etsy | 41 | 35 | 3 | 3 |
| Loose Grown Diamond | 41 | 34 | 5 | 2 |
| Fiorese | 38 | 26 | 9 | 3 |
| Tianyu | 36 | 24 | 8 | 4 |
| Frank Darling | 35 | 31 | 1 | 3 |
| Whiteflash | 35 | 26 | 6 | 3 |
| Brilliance | 31 | 21 | 6 | 4 |
| David Klass | 31 | 31 | 0 | 0 |
| Jared | 30 | 11 | 4 | 15 |
| Kay | 23 | 5 | 7 | 11 |
| Calavera | 21 | 18 | 2 | 1 |
| Kuololit | 21 | 18 | 2 | 1 |
| Shane Co. | 20 | 17 | 1 | 2 |
| Zales | 20 | 8 | 3 | 9 |
| Diamondrensu | 19 | 18 | 1 | 0 |
| Cartier | 17 | 12 | 1 | 4 |
| Ouros Jewels | 17 | 14 | 2 | 1 |
| eBay | 16 | 9 | 4 | 3 |
| Brian Gavin | 15 | 11 | 3 | 1 |
| Moissanite Co | 14 | 12 | 1 | 1 |
| Adiamor | 12 | 10 | 1 | 1 |
| Debebians | 12 | 12 | 0 | 0 |
| Doveggs | 12 | 10 | 2 | 0 |
| Michael Hill | 12 | 1 | 2 | 9 |
| Diamonds Direct | 11 | 6 | 2 | 3 |
| Amazon | 10 | 5 | 5 | 0 |
| Charles & Colvard | 9 | 5 | 3 | 1 |
| Macy's | 9 | 2 | 1 | 6 |
| Aurelinne | 8 | 8 | 0 | 0 |
| Clean Origin | 7 | 7 | 0 | 0 |
| JCPenney | 7 | 4 | 2 | 1 |
| Sam's Club | 7 | 6 | 0 | 1 |
| H.Samuel | 6 | 3 | 0 | 3 |
| VRAI | 6 | 4 | 1 | 1 |
| Ernest Jones | 5 | 2 | 0 | 3 |
| With Clarity | 5 | 5 | 0 | 0 |
| Keyzar | 4 | 4 | 0 | 0 |
| Kosher Diamond | 4 | 4 | 0 | 0 |
| 77 Diamonds | 3 | 2 | 1 | 0 |
| Modern Gents | 3 | 3 | 0 | 0 |
| Pawn America | 3 | 2 | 1 | 0 |
Questions about where to buy
Is it cheaper to buy an engagement ring online?
Online jewelers sold rings at a median $2,200 across 500 purchases, against $3,400 for custom makers, $3,400 for independent local jewelers, $1,600 for mall and chain stores. Much of the gap is the stone: most online buyers chose lab-grown.
Is Costco good for engagement rings?
Of 314 buyers who described buying or pricing a ring at Costco, 270 recommend it, 33 are mixed and 11 warn against it.
What buyers said about each store
| Store | Verdict | What happened |
|---|---|---|
| Costco | recommend | Bought a 0.5 ctw 12-stone diamond wedding band online during a Black Friday sale for $499.99; shipped in 2 days, very happy with it |
| Costco | mixed | $1699+tax natural-diamond bridal set; a jeweler here warned the diamond-on-diamond cluster center isn't a secure setting, though the bands are channel-set and Costco's return policy covers problems |
| Costco | recommend | Bought several pairs of 14kt gold hoop and huggie earrings there and found the quality and prices fair, though separately paid much more for a natural sapphire and diamond piece elsewhere. |
| Costco | recommend | Bought a 5mm 950 platinum (7.89g) band for $570 with free, easy shipping; calls it a much better deal than local jewelers for a nicer metal. |
| Costco | recommend | Bought a lab-grown emerald with diamond halo engagement ring plus a matching wedding band there roughly two years before the post; called it well made and reasonably priced. |
| Costco | mixed | Bought a floating diamond band for $1,699 after markdowns but returned it over concerns the diamonds weren't secure enough |
| Costco | warn | Bought a 1.68 ctw diamond ring for about $5,000; when a rebate later made the same item cheaper, tried to return it years after purchase and got contradictory answers between warehouse staff and Member Services before the return was denied |
| Costco | recommend | Ordered a 1.3ct princess-cut platinum ring online; arrived with better specs (H color, IF clarity) than the advertised minimums; decided to keep it despite others calling it overpriced |
| Costco | recommend | Praised for a fixed low profit margin, attractive stones, and strong warranty and customer service |
| Costco | recommend | Bought an engagement ring set with several diamonds; loves it and says Costco backs everything it sells |
| Costco | recommend | Fiance bought the engagement ring here; writer says she loves it |
| Costco | recommend | Months of researching and comparing found no better value; Costco price-matched competitors |
| Costco | recommend | Brother's stone came with a certificate and cost about half of jeweler pricing |
| Costco | recommend | Both engagement and wedding rings from Costco; reasonable price, gets compliments regularly |
| Costco | recommend | Good prices for the quality, plus a great return policy for sizing mistakes |
| Costco | recommend | Mother's Costco upgrade ring, bought online, needed resizing since Costco only resizes about one size up or down; shipped fast, matched photos, appraised well above purchase price. |
| Costco | recommend | Wore a Costco engagement ring daily for years working in a grocery store with no prong problems. |
| Costco | recommend | Ring looks distinctive enough that people assume it's a family heirloom. |
| Costco | mixed | Former employee: high quality for the price plus cash back with the executive membership/credit card, but no free resizing, cleaning, or real guarantee if a stone is lost; chose to buy elsewhere for the after-care. |
| Costco | recommend | Keeps prices reasonable, treats employees well, no sleazy upsell, unlike a jeweler that pressures repeat warranty-visit customers to upgrade their stone. |
| Costco | recommend | Platinum diamond ring, good deal and nice stone quality. |
| Costco | recommend | Bought both wedding band and engagement ring there; gorgeous and would recommend. |
| Costco | recommend | Diamond-and-platinum wedding set bought five years earlier has held up well despite the buyer being clumsy; uses a trusted local jeweler for maintenance. |
| Costco | recommend | Bought a 1.0ct round 14kt gold solitaire for $7,699.99 CAD before tax; GIA report showed VVS1 clarity, three grades better than the VS2 listed in store. |
| Costco | recommend | Shopped six jewelers for a men's plain comfort band; Costco ran about 40% cheaper, though it didn't stock the wife's wanted yellow gold style |
| Costco | mixed | Was told Costco doesn't offer a lifetime warranty or free cleaning; cleaning elsewhere runs over $75 round trip |
| Costco | recommend | Husband bought her rings at Costco after pricing custom rings elsewhere with the same setting and stone choices; found Costco's platinum pricing and quality better; 3 years, no issues |
| Costco | recommend | Ring and other jewelry from Costco; quality top-notch, prices comparable to other jewelry stores; tip: get the executive membership first for 2% cash back on the purchase |
| Costco | recommend | Solitaire engagement ring from Costco in white gold for $10k; planning to have it reset in platinum for about $2k more |
| Costco | recommend | Diamond band with I-color stones that face up white in white metal; says platinum runs only about $300-600 more than white gold on a typical setting |
| Costco | mixed | Platinum anniversary band; a diamond on one end fell out but Costco replaced it immediately with no further issues; standard size 7 fit with no resizing needed |
| Costco | recommend | Ring and band from Costco; appraised for more than the purchase price |
| Costco | recommend | Platinum engagement ring from Costco worn daily for about three years; a trusted jeweler said it looked great during an evaluation and re-soldering |
| Costco | recommend | Bought her plain wedding band there, citing very competitive prices though no amount was given |
| Costco | recommend | No issues with a Costco jewelry purchase; likes that it falls under Costco's 100% satisfaction return policy |
| Costco | recommend | Engagement set with a princess-cut solitaire and diamond infinity band; husband researched heavily and found Costco the best quality for the money |
| Costco | recommend | Says a ring that retails for about $1,600 elsewhere likely costs a traditional jeweler only around $400, while Costco keeps the same modest markup as its other merchandise |
| Costco | recommend | Found it the best deal on quality and value when ring shopping several years earlier |
| Costco | recommend | Owns several Costco diamond pieces and likes them; currently looking for an emerald cut style |
| Costco | recommend | Bought a diamond ring about 8 years earlier; spouse remains very happy with it |
| Costco | recommend | Wedding band and an amethyst ring both from Costco with no issues and good quality |
| Costco | recommend | Shopped gold chains across big retailer sales and clearance events; Costco still had the best deal |
| Costco | mixed | Bought a ring online with a band of about 10 diamonds; a stone fell out within a year but Costco repaired it for free and it came back looking new |
| Costco | warn | A local jeweler refused to resize the ring once they learned it had been bought at Costco |
| Costco | recommend | In-store stock runs only size 7 so other sizes need ordering online; got a free replacement for a lost stone from a diamond earring set |
| Costco | recommend | Bought a 5ctw diamond eternity band online for $4,999 less a $300 promo; ordered size 7 with a no-questions resize policy if it doesn't fit. |
| Costco | recommend | Wife's Costco engagement ring appraised at about triple the price paid. |
| Costco | recommend | A friend who manages a Costco jewelry counter said the store's jeweler charges roughly 15% over cost; bought a ring with a claimed $20k retail value for $5,500. |
| Costco | recommend | Ring bought on a relative's recommendation about 20 years ago still appraises for more than was paid. |
| Costco | recommend | Both a wedding ring and a 10-year anniversary band came from Costco; trusts its price and quality guarantee. |
| Costco | recommend | Two diamond rings bought from Costco have held up beautifully after years of wear. |
| Costco | recommend | Says Costco jewelry commonly appraises for 2-3x the purchase price and carries an easier return/satisfaction guarantee than other departments. |
| Costco | recommend | Owns a diamond anniversary band and a lab-created emerald-and-diamond ring/earring set from Costco; the emerald ring needed resizing since it only came in one size, and a local jeweler was impressed by the quality. |
| Costco | recommend | New ring bought at Costco cost noticeably less than an older ring bought years earlier at Zales, which he felt was worse quality. |
| Costco | recommend | Bought online with in-store pickup; ring appraised for well above what it cost, called high quality |
| Costco | recommend | Engagement ring quality was great; same specs elsewhere would have cost 20-100% more; returns accepted with gemologist verification |
| Costco | recommend | Son's $5k engagement ring appraised well above what was paid, by two different jewelers |
| Costco | recommend | Gold wedding band had the best price for the same size and weight versus other sellers checked |
| Costco | recommend | Married 20 years wearing a Costco diamond, appraised almost double what was paid |
| Costco | mixed | $3,500 engagement ring was returned after finding a cheaper, bigger, better-graded lab diamond elsewhere |
| Costco | recommend | Bought fiancee's ring from Costco, highly recommends it |
| Costco | recommend | $24k engagement ring bought online; valued the return protection and lower price than other options |
| Costco | recommend | Used Costco's Diamond Buyer's phone service and calls the customer focus great |
| Costco | recommend | Husband researched beforehand; calls the diamonds excellent quality, mostly VS/VVS clarity |
| Costco | recommend | Wife's several rings and earrings ($2k-10k) all appraised about double; a $5,000 diamond return went smoothly |
| Costco | mixed | ~$10k engagement ring had to be returned since the setting did not match the website photos, but the refund was smooth |
| Costco | recommend | $16k diamond ring bought online; good selection from inexpensive up to six-figure pieces |
| Costco | recommend | Says Costco's diamonds are top notch for the price and the store will not stock anything below VS2 clarity |
| Costco | mixed | Loves her princess-cut Costco ring bought on sale for about $3k, but says the I-color stone shows a slight yellow tint in person |
| Costco | mixed | Bought diamond earrings happily but returned an engagement ring set; found pricing reasonable but not a steal, good return policy, no resizing or cleaning services, limited in-store ring sizes |
| Costco | recommend | Ordered a round 1ct GIA-certified solitaire online, VVS1 color I excellent cut with medium blue fluorescence, happy with the quality for the price |
| Costco | recommend | Bought Costco diamonds and had them appraised at a better grade than Costco's own listing claimed |
| Costco | recommend | Bought a diamond wedding set (halo ring plus two anniversary bands) in platinum; praised markup (about 14% over wholesale) and return policy but noted they do not size rings |
| Costco | recommend | Husband bought her engagement ring at Costco; she says people are shocked it's from there and she gets frequent compliments. |
| Costco | recommend | Bought his wife's ring at Costco; people are surprised at the source, he jokes it came in a 12-pack. |
| Costco | recommend | Wedding set bought from Costco appraised for double what was spent. |
| Costco | recommend | Bought a diamond tennis bracelet there that appraised 15-20% above cost; says he regrets past purchases from high-end standalone jewelers instead. |
| Costco | recommend | Got her ring from Costco; likes the quality and enjoys telling people where it came from. |
| Costco | recommend | Shopped Costco for morganite rings and found good options at good prices. |
| Costco | recommend | Bought a 2-carat wedding band and diamond earrings there; says both were well priced and get lots of compliments. |
| Costco | recommend | Husband bought her a topaz ring lined with diamonds at Costco; gets frequent compliments. |
| Costco | recommend | Husband got her wedding set from Costco; calls it gorgeous. |
| Costco | recommend | Husband bought a 3.5ct cushion-cut solitaire plus a matching wedding band there during a sale; most of her jewelry has come from Costco since. |
| Costco | recommend | Husband bought her ring from Costco; says she's heard Costco jewelry typically appraises well above cost. |
| Costco | mixed | Says she works at Costco; recommends getting diamonds verified since a member's stone once turned out fake, though the store does have a testing machine. |
| Costco | recommend | Bought two 1.5-carat platinum mined-diamond anniversary bands here at a great price |
| Costco | recommend | Bought a princess-cut natural diamond ring in person, upgraded to 1.02ct VS1 excellent cut; pricing landed close to online-vendor rates and liked having a return option. |
| Costco | recommend | Bought the engagement ring there at a very good price; the certificate supplied with stones over 1 ct made insuring it easy |
| Costco | recommend | Ordered a ring online, did not like how it looked, and returned it with no hassle |
| Costco | recommend | Wife's combined engagement and wedding ring from Costco draws a large number of compliments |
| Costco | recommend | Two small stones fell out of her ring; Costco sent it away and had them replaced at no charge |
| Costco | recommend | Platinum wedding bands; both between sizes, so staff advised ordering two sizes each online and returning the misfits; shipping was free |
| Costco | recommend | Upgrade ring was good value and still sparkles and draws compliments about 3 years later |
| Costco | recommend | Platinum engagement ring that gets compliments everywhere; planning to add a platinum diamond band from the same store |
| Costco | recommend | His own wedding band arrived too big and was exchanged easily; much cheaper than the quote from the jeweler who made his wife's custom rings |
| Costco | recommend | Bought an expensive ring with a certificate; says pricing runs about 10% over wholesale; calls it the best buying experience |
| Costco | recommend | Certificate with purchase; warehouse rings come in size 7; bought the last display piece of a design for 100 off, and the display stone was real |
| Costco | recommend | Happy with every jewelry purchase the couple has made there |
| Costco | recommend | Solid gold bands: hers 3mm for under 200, his 6mm beveled for 500-600, each far below other stores; no regrets |
| Costco | recommend | Ring inspected regularly with no problems; a gemologist at another store mapped the stone and was impressed with its quality |
| Costco | recommend | Both her engagement ring and wedding band came from Costco and she loves them |
| Costco | recommend | Husband's plain gold band was the cheapest by far and arrived promptly in a wooden box |
| Costco | recommend | Emerald-cut set ordered on the website in 2016 for about 6,500, appraised at 11,800; downside is you cannot pick the exact stone, and hers is slightly yellow |
| Costco | recommend | Anniversary band lost a diamond when a prong loosened; Costco had it fixed and promised a refund if it happens again |
| Costco | recommend | Wife's diamond came loose; repaired free and returned polished; the lifetime warranty requires keeping the certificate |
| Costco | recommend | Wedding set worn for almost 10 years; came with certificate and appraisal papers; appraised about 3k above what they paid |
| Costco | recommend | Her wedding band came from Costco and she loves it |
| Costco | recommend | Men's wedding band; ordered three sizes, kept the one that fit and returned the others without trouble |
| Costco | recommend | Husband bought both her engagement ring and wedding ring there; her only complaint is a joke about lacking a Kirkland engraving |
| Costco | mixed | Liked the diamond value for the money but found nothing close to a princess cut on a plain gold band, so did not buy there |
| Costco | recommend | Diamond wedding band so well made that the family jeweler appraising it assumed it was one of their own |
| Costco | recommend | Husband got a good deal; the ring looks more expensive than it was and draws compliments |
| Costco | recommend | Ring for 3,299 appraised at 4,700 a month later and held up over 8 years of daily wear; each warehouse carries designs not sold online |
| Costco | recommend | Large-looking ring for about 1,200 that someone guessed cost around 5,000; still looks as it did at the counter |
| Costco | recommend | Her band and his gold band bought 10 years ago; none of her 5 small diamonds has come loose; plans to keep buying jewelry there |
| Costco | recommend | Round six-prong ring bought for 5,500 appraised just under 11,000 and came better and bigger than listed; no 2mm platinum band there, so her band came from a local jeweler |
| Costco | recommend | Engagement ring appraised better than Costco's own description of it |
| Costco | recommend | Almost 8 years with a half-carat center and 50+ accents, none lost; appraised well above cost; downsides: no rose or yellow gold, few shapes, halos need cleaning |
| Costco | recommend | About 10 years ago her center diamond snapped off years after purchase; member services sent the ring out and it returned weeks later with a new center stone |
| Costco | recommend | 20+ years of jewelry purchases there with consistently good quality and value |
The 120 most-named stores are above. Every one of the 2,811 accounts is in the archive, four hundred to a page.
Sources and method
Price reports on this page come from 916 public discussions where buyers answered in their own words. Each comment that stated what someone paid became one row; notes are paraphrased, never quoted.
The largest discussions used here (60)
- 2026-01: Confused and disappointed in my ring (2212 comments)
- 2024-01: How to respond to people?? (1381 comments)
- 2024-08: Ugliest rings? Show them! (1162 comments)
- 2026-01: Update on 30k ring. See last post for more details (1100 comments)
- 2026-01: Ring will be around 23k-35k. NEED ADVICE (1050 comments)
- 2024-01: How do you deal with comments that your ring isn’t “real”? (1006 comments)
- 2025-09: Show me your engagement rings with color! (985 comments)
- 2026-05: Is it really that bad? (969 comments)
- 2026-04: my girlfriend told me she wants a 2 carat natural diamond or she'll say no. i already bought this lab diamond ring. am i crazy for thinking shes a red flag (898 comments)
- 2026-03: Does this look pink? (825 comments)
- 2026-09: What do you guys think of this heart engagement ring I picked out for my girlfriend? (823 comments)
- 2025-02: Show me your *classy* 1.5+ carat rings! (808 comments)
- 2026-08: Mom says I need to spend three months of my salary on an engagement ring. I found one for way less. Is that wrong? (792 comments)
- 2023-08: $20 Amazon ring? (740 comments)
- 2024-08: Share your "small" (under 1c) engagement rings! (732 comments)
- 2026-08: Spent $4,000 at Swarovski… should I return everything? Trying to build a jewelry collection and now I’m having second thoughts. (725 comments)
- 2025-01: How much did you pay? (703 comments)
- 2023-07: Sold my vintage Rolex that I got myself for my 30th bday to get her an engagement ring. Did I do ok? (686 comments)
- 2024-09: Considering resetting my mother's earring as an engagement ring. Thoughts? (674 comments)
- 2024-06: Can I see everyone’s 1ct or smaller engagement rings?? 🥹 I’ve seen so many 2 carat+ rings and would love to see yalls beautiful 1ct like mine!! Show it off 💍🥹 (664 comments)
- 2023-08: Am I wrong to buy a lab diamond? (655 comments)
- 2025-04: What is your ring size and what carat did you go with? (652 comments)
- 2026-05: Does anyone regret their choice, particularly with coloured stones? (646 comments)
- 2024-06: Am I being too insecure? (629 comments)
- 2023-09: The lab diamond Vs. natural debate is a CONSTANT fierce battle in jeweler groups. There are 185,000 people in here, I want your real opinions on WHY you chose a natural or lab diamond. I'll share the most upvoted 20 replies with the jeweler communities I'm in to try and give them some perspective. (602 comments)
- 2026-02: Lab Grown Diamond Engagement Ring - Did I let her down? (600 comments)
- 2009-08: Show us your bezel rings (599 comments)
- 2003-03: The Forum Engagement Ring Folder/Eye Candy (599 comments)
- 2026-01: How many people actually want a real diamond ring? (592 comments)
- 2022-03: ELI5 - Why diamond has little to no resale value? (583 comments)
- 2025-05: Neighbor’s natural 5 carat just got smeared at and I’m laughing. (580 comments)
- 2026-05: Absolutely love my ring! But had a weird comment and now I’m confused (580 comments)
- 2025-04: Let’s see your rings under 1 carat! (573 comments)
- 2025-12: How do all my friends have such huge engagement rings? (573 comments)
- 2025-10: Did you help your partner pick your engagement ring? (559 comments)
- 2023-10: Thoughts on my diamond? (547 comments)
- 2025-03: Do people actually spend 3 months salary on a ring? (539 comments)
- 2023-04: The ring is absolutely nothing like we discussed. It's everything I didn't want and I secretly feel like he bought it to insult me, maybe? (536 comments)
- 2026-01: I don’t mean this rudely at all but is everyone posting here marrying rich guys or are my standards just not attuned to what the norm is these days? (533 comments)
- 2026-08: I want to propose. She wants a natural diamond. I want to buy her a ring that doesn't destroy our finances (526 comments)
- 2023-08: Show me you inexpensive rings! (475 comments)
- 2024-07: My partner has a unique request for her ring (472 comments)
- 2024-10: How much spent on engagement ring? (446 comments)
- 2025-10: Welp. I love my engagement ring, but y'all were right about the pearls.... Learn from me: careful with pearls in your engagement ring!!!! (445 comments)
- 2025-01: Help me pick my Emerald cut! (443 comments)
- 2023-08: Am I the only one who DIDN’T pick out my engagement ring? (440 comments)
- 2026-01: Do people actually make mean comments in real life about big rings? (436 comments)
- 2023-12: To all the dealers trashing Lab Diamonds (430 comments)
- 2025-12: would you be okay with a lab-grown diamond engagement ring? (415 comments)
- 2025-05: Willing to propose soon with this (advice) (414 comments)
- 2026-03: Am I crazy for wanting a $6k ring? (412 comments)
- 2025-06: Should I keep this ring? (411 comments)
- 2024-07: A bit different: No engagement ring (409 comments)
- 2025-04: GF said not to spend more than $500 on a ring. I spent $2500 on the set. Did I do well at least? (400 comments)
- 2022-10: How much y’all paying for your engagement rings? (399 comments)
- 2025-10: Uneasy Feeling About My Ring 😭 (398 comments)
- 2024-01: Did you pick out your own engagement ring? (389 comments)
- 2023-10: When we got engaged and married we were very poor and I had a basic silver ring. We are still not rich but upgraded this year to 18k gold & diamonds and I loved it; but after joining this sub I worry it’s not tasteful because of the setting of small diamonds instead of a solitaire? (383 comments)
- 2026-07: PSA: do not buy an engagement ring from Tiffany’s (372 comments)
- 2023-04: Why does everyone have a HUGE diamond these days? (370 comments)
- and 856 more, all in the dataset
A store's channel comes from its name (Blue Nile is an online jeweler, Kay a chain store, Costco a warehouse club) rather than from each buyer's description. Verdicts count one line per buyer per store, and only buyers who bought or priced there themselves.